Social Media is the umbrella word that encompasses a variety of internet-based technologies which people use to share and discuss information. Social media facilitates the autonomy of information, transforming the people from content consumers to content producers and it is quickly becoming the dominant platform for doing such.

The total current estimated global active Internet audience is 625 million. 17% now access the Internet on the go as well as at home, work or college. The USA has an estimated 96.3 million active Internet users. 59% of those users participate in a social network. 67% visit social networking sites. 83% watch videos online.

The fundamental difference between social media and traditional advertising or public relations is the ability to open up a dialogue with your customers. That relationship builds and translates into increased sales and better customer relations.