Metzeler Looks to Increase Brand Presence in the United States with the Help of Acorn Woods Communications

Rome, GA – July 14, 2020 – Metzeler has partnered with motorcycle industry marketing agency Acorn Woods Communications to boost the brand presence of Metzeler motorcycle and scooter tires in the United States. “We are very pleased to partner with Acorn Woods Communications,” said Samuela Bracco, Vice President of Moto Business for Metzeler’s North America …

Is Your Garage a Cathedral of Motorsports Passion?

After many years in the motorsports industry I’ve noticed a common thread emerge and endure: the unique bond that many companies establish with their customers. Why does this happen more in our industry than in others? Chances are the accessories you buy at your local dealer were designed by a guy who got his start …

The Role of Product Sponsorship in Amateur Racing

We have come to that time of year when roadracers are dusting off their sportbikes in preparation for a new season and aftermarket parts manufacturers are announcing their sponsored riders. And every list always includes amateur racers, the club guys who compete WERA, CCS, AFM and the other organizations. The casual observer might think, “Why …

Social Media’s Role in The Huntington Beach Riot

This last Sunday, as many Orange County residents know, there was an unfortunate mishap after the conclusion of U.S. Open of Surfing in our hometown of Huntington Beach. Many are calling it a riot, however HBPD’s official statement labeled it as “a disturbance”. Technicalities aside, I’m not here to report the incident, but to bring …

Marketing 101: Four Must Know Tips for Marketing Your Business

Marketing today is completely different from what it was just a few short years ago. Even within the last year there has been a great movement towards online and social media marketing from traditional methods. This can be attributed to the free online marketing tools that are rapidly expanding and advancing at a feverish pace. If your company …

“Staff…? We don’t need no stinkin’ staff!”

In tight times, (right now), many companies have suffered serious staff reductions. In many such instances the marketing department is often cleaned out., or at least seriously diminished.  We have called on many companies recently where there is a V.P. of Marketing at the head of a big office full of empty chairs. Without the …

When Analog and Digital Worlds Collide

When it comes to communications, there are three types of shops: digital, analog, and combination shops. Acorn Woods Communications is a combination shop. Digital shops are usually made up of mostly young people. These same people are typically very creative and very bright.  They were weaned on the “mother’s milk” of computing, smart phones, social …