Ron Benfield – Visionary

From my perspective at the top of the mountain, at this exact moment, life looks perfect. As a motor sports enthusiast, I enjoy riding my motorcycle on the rare day off. Perched high on the mountain, ready to tackle a challenging trail, I often reflect that it doesn’t get any better than this. Soaking in the warm sun, is the best way to get your spirit elevated.

Elevating life…Whether it’s experiencing the outdoors or spending time with my family, I am always looking for ways to elevate my life. I have never been someone to sit around and wait for things to happen – I enjoy making things happen! I am a businessman who values the time I spend with my family. In my heart I truly believe that life is what you make it, and I’m always striving to make the most of every moment.

For me, taking our clients to the next level is the best part of business. I love exceeding the expectations of our customers and fulfilling their wishes. Success for me is simple: make a friend out of every contact.

My current rides: 1974 Suzuki TM125 (project), 2011 Husqvarna TE310, 2013 Triumph Scrambler and a beach cruiser.

Ron’s Interview with Powersports Business

Jon Vickers – Content Manager & Digital Marketing

I jumped into the motorsports world in 2011 and haven’t looked back. After getting a Bachelor’s degree in Political Science at UC Berkeley I returned home to Orange County and through some unusual circumstances found myself at Acorn Woods Communications. Over the past 3 years I’ve learned a lot about these incredible machines, and I’m always looking for new ways to put into words the passion and energy that goes along with them. In addition to writing my role here has evolved to include client relations, general organization and office management, creative work, and striking out batters in office wiffle ball.

Outside of work I spend a lot of time writing and playing music. I’m a big sports fan, particularly college sports, so I watch a lot of football, basketball and baseball. I stay active with beach volleyball and softball, and can occasionally be found cycling or running. When bellying up to the bar I’ll ask for the hoppiest IPA on tap, and might finish the night with a nice glass of whiskey. Most of all, I enjoy the company of good people and have been fortunate to have met many in the motorsports industry.

Sarah Pelton – Creative Director

© Suddenly Still Photography

I’ve been working for AWC since way back in 2006. At the time I had just graduated from the University of Connecticut with a degree in Graphic Design in hand I was looking to land my first job. AWC took me in and from that point I’ve not only learned but grown my talent base. I’ve gone from doing only print design to now doing everything from digital graphics to video editing. I love my job and enjoy helping our clients look good!

Outside of work like my co-workers I like horsepower just a little different kind. I own a Thoroughbred horse named Ace. We’ve done everything from jumping to barrel racing, but since he’s getting older now we mainly are just enjoying trail riding. I live in New Hampshire and love the season change here in New England. As much as I complain about winter and the cold there is nothing prettier then waking up to a fresh snowfall. When the weather is warmer I enjoy hiking and mountain biking and I’m looking forward to maybe trying out some snow shoeing and skijoring next winter.

Alex Mock – Social Media & Client Management

Born and raised by an immigrant family, currently living The American Dream. I’ve been in the Data Center World for the past 15 years but motorcycles have always been my passion. Networking and creating memories to last many lifetimes is how I live my life and I couldn’t be in a happier place in time. When I’m not focusing on making stuff happen I spend my time with my family and newborn, Violet.

Backtrack to 2014, where it all began, my brother Dan and I created a racing team called DRT Racing (Dirt Road Track) to bridge the gap between industry brands and riders worldwide. The team develops riders in all disciplines across the globe. In August 2018, I became Certified Coach by the that focuses on the learn to ride platform for all ages. After years of hard work and dedication to the sport, DRT Racing established ourselves as the operations and track builder for select Roland Sands SuperHooligans National Championship Series and promoter for the 2017 – 2020 AMA Supermoto National Championship Series.

Annette Carrion