Ron Benfield – Visionary
From my perspective at the top of the mountain, at this exact moment, life looks perfect. As a motor sports enthusiast, I enjoy riding my motorcycle on the rare day off. Perched high on the mountain, ready to tackle a challenging trail, I often reflect that it doesn’t get any better than this. Soaking in the warm sun, is the best way to get your spirit elevated.
Elevating life…Whether it’s experiencing the outdoors or spending time with my family, I am always looking for ways to elevate my life. I have never been someone to sit around and wait for things to happen – I enjoy making things happen! I am a businessman who values the time I spend with my family. In my heart I truly believe that life is what you make it, and I’m always striving to make the most of every moment.
For me, taking our clients to the next level is the best part of business. I love exceeding the expectations of our customers and fulfilling their wishes. Success for me is simple: make a friend out of every contact.
My current rides: 1974 Suzuki TM125 (project), 2011 Husqvarna TE310, 2013 Triumph Scrambler and a beach cruiser.
Jon Vickers – Content Manager
I jumped into the motorsports world in 2011 and haven’t looked back. After getting a Bachelor’s degree in Political Science at UC Berkeley I returned home to Orange County and through some unusual circumstances found myself at Acorn Woods Communications. Over the past 3 years I’ve learned a lot about these incredible machines, and I’m always looking for new ways to put into words the passion and energy that goes along with them. In addition to writing my role here has evolved to include client relations, general organization and office management, creative work, and striking out batters in office wiffle ball.
Outside of work I spend a lot of time writing and playing music. I’m a big sports fan, particularly college sports, so I watch a lot of football, basketball and baseball. I stay active with beach volleyball and softball, and can occasionally be found cycling or running. When bellying up to the bar I’ll ask for the hoppiest IPA on tap, and might finish the night with a nice glass of whiskey. Most of all, I enjoy the company of good people and have been fortunate to have met many in the motorsports industry.
Sarah Pelton – Graphic Designer
I’ve been working for AWC since way back in 2006. At the time I had just graduated from the University of Connecticut with a degree in Graphic Design in hand I was looking to land my first job. AWC took me in and from that point I’ve not only learned but grown my talent base. I’ve gone from doing only print design to now doing everything from digital graphics to video editing. I love my job and enjoy helping our clients look good!
Outside of work like my co-workers I like horsepower just a little different kind. I own a Thoroughbred horse named Ace. We’ve done everything from jumping to barrel racing, but since he’s getting older now we mainly are just enjoying trail riding. I live in New Hampshire and love the season change here in New England. As much as I complain about winter and the cold there is nothing prettier then waking up to a fresh snowfall. When the weather is warmer I enjoy hiking and mountain biking and I’m looking forward to maybe trying out some snow shoeing and skijoring next winter.
Alicia Elfving – Social Client Manager
My obsession with motorcycles started early. I remember sitting across from my Dad at a retro diner, maybe six years old, pressing my face up against the window so I could see motorcycles pass by. Watching these two wheeled machines roar down the boiling asphalt, their pilots sporting leather jackets… the image really stuck with me. I barely wanted to be outside, even with popsicle in my hand… but 105 degrees didn’t stop the riders. What could possibly be worth that exposure?
As a teenager growing up in the rainy Pacific Northwest, much of my spare time was spent inside hiding behind a computer screen. Thanks to early social media platforms like myspace and livejournal, I learned basic HTML coding and graphic design. Working in the quickly developing world wide web field seemed like a no-brainer for me, and I continued to hone my skills in content creation over the years to come.
For twenty years I’ve been tinkering and testing web platforms. I leverage knowledge absorbed from early-adoption of social profiles (before “social media” was even a thing) and combine it with a knack for storytelling.