Ron Benfield – Visionary

From my perspective at the top of the mountain, at this exact moment, life looks perfect. As a motor sports enthusiast, I enjoy riding my motorcycle on the rare day off. Perched high on the mountain, ready to tackle a challenging trail, I often reflect that it doesn’t get any better than this. Soaking in the warm sun, is the best way to get your spirit elevated.

Elevating life…Whether it’s experiencing the outdoors or spending time with my family, I am always looking for ways to elevate my life. I have never been someone to sit around and wait for things to happen – I enjoy making things happen! I am a businessman who values the time I spend with my family. In my heart I truly believe that life is what you make it, and I’m always striving to make the most of every moment.

For me, taking our clients to the next level is the best part of business. I love exceeding the expectations of our customers and fulfilling their wishes. Success for me is simple: make a friend out of every contact.

My current rides: 1974 Suzuki TM125 (project), 2011 Husqvarna TE310, 2013 Triumph Scrambler and a beach cruiser.

Ron’s Interview with Powersports Business

Jon Vickers – General Manager

I jumped into the motorsports world in 2011 and haven’t looked back. After getting a Bachelor’s degree in Political Science at UC Berkeley I returned home to Orange County and through some unusual circumstances found myself at Acorn Woods Communications. Over the past 3 years I’ve learned a lot about these incredible machines, and I’m always looking for new ways to put into words the passion and energy that goes along with them. In addition to writing my role here has evolved to include client relations, general organization and office management, creative work, and striking out batters in office wiffle ball.

Outside of work I spend a lot of time writing and playing music. I’m a big sports fan, particularly college sports, so I watch a lot of football, basketball and baseball. I stay active with beach volleyball and softball, and can occasionally be found cycling or running. When bellying up to the bar I’ll ask for the hoppiest IPA on tap, and might finish the night with a nice glass of whiskey. Most of all, I enjoy the company of good people and have been fortunate to have met many in the motorsports industry.

Sarah Pelton – Creative Director

I’ve been working for AWC since way back in 2006. At the time I had just graduated from the University of Connecticut with a degree in Graphic Design in hand I was looking to land my first job. AWC took me in and from that point I’ve not only learned but grown my talent base. I’ve gone from doing only print design to now doing everything from digital graphics to video editing. I love my job and enjoy helping our clients look good!

Outside of work like my co-workers I like horsepower just a little different kind. I own a Thoroughbred horse named Ace. We’ve done everything from jumping to barrel racing, but since he’s getting older now we mainly are just enjoying trail riding. I live in New Hampshire and love the season change here in New England. As much as I complain about winter and the cold there is nothing prettier then waking up to a fresh snowfall. When the weather is warmer I enjoy hiking and mountain biking and I’m looking forward to maybe trying out some snow shoeing and maybe skijoring.

Sara Liberte – Social Media

Since graduating from Montserrat College of Art in 1997, Sara Liberte has been a brand strategist and professional Photographer specializing in commercial/editorial photography and video. These efforts have been based around enthusiast brands and projects in motorsports/outdoor adventure, travel and tourism and the tactical industries.  Sara is accustomed to the demands of a wide skill set, and the ability to adapt both creatively and physically.

Sara’s work has appeared in ads, marketing materials and annual reports, as well as leading publications including EasyRiders Magazine, Breach Bang Clear, RECOIL, RECOIL OFFGRID, Hot Bike, Street Chopper, IronWorks and Cycle Source.

A self-proclaimed eleutheromaniac, who grew up the younger sister to an Army Ranger, (she blame’s that for everything AWESOME in her life), including her work ethic, utter disregard for inclement weather, and the ability to function calmly under extremely tough conditions.

Sara is fiercely loyal to supporting worthy veteran causes and has been the embedded photog and video support for Veterans Charity Ride for the last 6 years. Animal welfare and responsible pet adoption is something she also likes to volunteer her time and skills towards.



Annette Carrion